Look and feel like the confident Pack Leader you are, with our new range of merch & dog apparel. 

We’ve partnered with some great brands to get our hands on some quality threads for those long training sessions and weekend adventures. Dog leashes (slip, long line and regular), collars and training bandanas on the way too.

Drop us a line to be first to hear about new Alpha 1 apparel – first in, BEST dressed – these won’t last long.